E-Lotto Customer Questions: Who or Which Company Runs the UK National Lottery?
As of 1 February 2024, the UK National Lottery is operated by Allwyn UK. Allwyn took over as the official operator after being awarded the Fourth Licence for a 10-year period. With a mission to change lives every day, Allwyn aims to revolutionize the lottery experience by offering more games, attracting more players, and raising more funds for National Lottery-funded projects.
About Allwyn UK
Allwyn UK is part of Allwyn Entertainment, a global lottery operator with a strong focus on creating social value and delivering a digital-first player experience. Their vision is clear: to modernize the UK National Lottery by providing the best possible games and experiences for players, all while maintaining a commitment to responsible gaming. Allwyn plans to inject more entertainment into the lottery system, creating more winners and boosting the social impact through funds raised for charitable causes.
With a strategy that emphasizes player safety, digital innovation, and social responsibility, Allwyn is positioned to run a lottery that’s fit for the modern age. As part of this, Allwyn aims to create a seamless, player-friendly experience, enabling users to play where and when they want—whether online or in-store.
Allwyn’s Approach and Ambition
Allwyn has set ambitious goals for the future of the UK National Lottery. Their focus includes offering more games, delivering enhanced entertainment, and creating more winners. Moreover, they are committed to raising significant amounts of money for National Lottery-funded projects, which support various charitable and community causes across the UK.
At the heart of Allwyn’s approach is their commitment to player protection. They have introduced several measures to protect players from harmful behavior and ensure a safe and enjoyable lottery experience. This balance between innovation, entertainment, and responsibility is what Allwyn aims to maintain as they operate the UK’s National Lottery.
Who Previously Ran the UK National Lottery?
Before Allwyn took over in 2024, the UK National Lottery was run by Camelot Group. Camelot had held the operating licence since the lottery’s inception in 1994, serving for nearly 30 years. Under Camelot’s leadership, the National Lottery became one of the most recognized lotteries globally, raising over £45 billion for good causes.
Camelot’s tenure included several milestones, from launching the iconic Lotto and EuroMillions games to expanding the lottery into digital platforms. However, in recent years, there was increasing competition for the next licence. The UK Gambling Commission awarded Allwyn the Fourth Licence after a rigorous selection process, citing Allwyn’s innovative approach and vision for the future as key reasons for the decision.
The Transition from Camelot to Allwyn
The transition from Camelot to Allwyn marks a new chapter for the UK National Lottery. While Camelot laid a strong foundation, Allwyn’s vision focuses on taking the lottery experience to new heights, with a particular emphasis on digital transformation and social impact. Camelot remains involved in the UK lottery scene during this transition to ensure a smooth handover, but Allwyn’s leadership represents a fresh and forward-looking approach to lottery operations.
As the new operator of the UK National Lottery, Allwyn UK is bringing a modern, digital-first vision to the lottery, building on the legacy of Camelot while steering it toward future growth. Their focus on entertainment, social value, and player protection ensures that the lottery remains an exciting and responsible way for millions of people to play and contribute to good causes.
With a commitment to enhancing the player experience and raising even more money for important community projects, Allwyn is set to change lives every day—both through the thrill of winning and the positive impact on society.
FAQ for “E-Lotto Customer Questions: Who Runs the UK National Lottery?”
- Who currently runs the UK National Lottery?
The UK National Lottery is operated by Allwyn UK as of 1 February 2024. - Who is Allwyn UK?
Allwyn UK is part of Allwyn Entertainment, a global lottery operator focused on providing innovative, digital-first experiences for players while supporting social causes. - How long is Allwyn UK’s licence to operate the National Lottery?
Allwyn UK holds the Fourth Licence, which allows them to operate the National Lottery for a 10-year period. - What is Allwyn UK’s vision for the National Lottery?
Allwyn aims to offer more games, attract more players, increase entertainment, create more winners, and raise more funds for National Lottery-funded projects. - What is Allwyn UK’s approach to player protection?
Player safety is a top priority, and Allwyn is implementing measures to protect against harmful behavior, ensuring responsible gaming. - How is Allwyn modernizing the National Lottery?
Allwyn is committed to running a digital-first lottery, allowing players to enjoy games online and on mobile, in addition to traditional retail channels. - Who operated the UK National Lottery before Allwyn?
Camelot Group previously operated the UK National Lottery from its inception in 1994 until 2024. - What is Camelot’s legacy in the UK National Lottery?
Camelot successfully ran the lottery for nearly 30 years, raising over £45 billion for good causes and introducing popular games like Lotto and EuroMillions. - Why did Allwyn UK win the Fourth Licence?
Allwyn UK was awarded the Fourth Licence for their forward-thinking approach, focusing on digital innovation, social impact, and enhancing the player experience. - What is Allwyn’s commitment to social value?
Allwyn UK aims to create additional social value through social and environmental commitments, as well as by raising more funds for community and charitable projects through lottery proceeds.
