A futuristic image representing the transformation of the UK National Lottery under Allwyn, featuring a large lotto ball with a subtle 'E-Lotto' logo

The National Lottery of the Future: What Does Allwyn’s Vision Means for Players

In February 2024, Allwyn will officially take over the operation of the UK National Lottery, bringing with it a bold new vision for the future. The company’s goal isn’t just to maintain the status quo but to revolutionize the way the lottery operates and is experienced. With a focus on innovation, social responsibility, and transparency,